Geissler’s Supermarket, the 2021 IGA International Retailer of the Year, has launched Supplemental Nutrition Assistance Program (SNAP) Online Payments with the industry-leading eCommerce service powered by Rosie. Geissler’s guests can use their SNAP EBT benefits to make purchases online for curbside pick-up and home delivery. This new payment type greatly increases access to fresh and local food for members of the community most in need.
Bob Rybick, president and CEO of Geissler’s shared, “As a local family-owned retailer, we serve our communities with the best in local and fresh products every day. We are excited to finally make all these great products available online regardless of preferred payment method. Geissler’s SNAP customers now have the full ability to shop instore and online, support their local family-owned retailer and purchase the best locally made items and the freshest quality foods in the way most convenient for their lifestyle.”
Rosie’s team worked closely with the team at Geissler’s, the USDA’s Food and Nutrition Service, and payment processor Fiserv to launch this initiative. Geissler’s is the first locally owned and operated independent retailer to offer SNAP EBT Online Payments in the state of Connecticut. Visit rosieapp.com to learn more about how to get started with ecommerce.
In 2021, over 370,000 Connecticut residents were helped by the program. Almost 55 percent of SNAP participants are in families with children, more than 40 percent are in families with members who are older adults or are disabled, and more than 39 percent are in working families.