Trendy Talk 2022

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The following narrative has no hidden meaning. In fact, it has no meaning at all. It uses current expressions and new usages of old words to create a semblance of meaning. How great is that? But let’s pivot and get to it.

So, I don’t have the bandwidth to reach out, drill down, take a deep dive or circle back. That’s on you. We are at a moment that is concerning. This is not a one-off, one-and-done. I get it. The content of your narrative must be impactful, 24/7, in order for you to be the go-to person. If this doesn’t drive you to day-drinking, it can be a game changer, and it’s all good.

Let me be clear, on your Zoom call, if your cohort is not using best practices, no worries. Lean in, because it is what it is. That said, it’s not about you, so go all in. This is in your wheelhouse. Get a bead on it because gigs like this are not random. First, google the metrics to be sure you are spot on, then you’ll be good to go. Famously, the head of the cohort is an over-sharer, so listening should be on your radar.

I tell you, the guy was doubling down, doing the heavy lifting and switching it up, even though he was out of his depth. At the end of the day, he was doing a crap job. He was that guy who, while he was slammed, said, “I’ve got this.” He was legit opening a pop up (yes, it’s a thing) in the neighborhood, anticipating minimal pushback from the community. The backstory is they were woke and knew they were all in this together. And in, like, five minutes, they grabbed lunch, jumped on a call, processed it and decided the idea was genius. It was of-the-moment, and boom, they upped their game. The idea had legs, and though they were outside of their comfort zone, they chose the venue and went for it. Soon they would be living their best life. They would kill it.

About that, I can’t wrap my mind around it. I did the math and can only wonder what are you even doing? Can we go full stop and get this sorted? Why don’t you shoot me an email and shine a light on this? Are you down for it? You’ve got to understand that we need to add a pop of color and engage the brand ahead of the drop. It’s all about timing. Right? Bring it and it’ll be game over. Totally.

What are you playing at with this side hustle? I realize you are crushing it, but have you vetted it? Are you trying not to engage with the kiddos and your fam? If that’s how you roll, I am not a fan. You are ghosting them. That’s your superpower. You wear your puffer coat, hiding your tiny service animal in it—how bougie—and have your Big Reveal. The takeaway around this? You be you. I’m not gonna lie—We’re done here. Bam.

On the down low, Sophia went missing and transparency went with her. We tried to navigate the story, but, because she was high on the food chain, they gaslighted us. The ethos of the iconic NGO was hide and cover in order not to crash and burn. The staff was judgy about outsiders and a shill posted online. Soon it was all unicorns and rainbows, and not in a good way. And Sophia? Ticktock.

Now let’s hit the microbrewery and grab an IPA.