Route 10 Tire adds space and customer comfort in new facility

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Photo by John R. Nieb

Roger Fecteau outside his new building at 561 Salmon Brook St.

After 31 years at 563 Salmon Brook Street, Roger Fecteau will move Route 10 Tire next door to 561 Salmon Brook Street. He plans to have the new building open and running at the end of October.

Fecteau is moving into a new building that is bigger and provides bays to work on more cars at one time. The current building only has two bays. “The new building has three bays and will be much cleaner, more comfortable and a better overall experience for my loyal customers,” Fecteau said. 

The independently owned auto repair business serves residents of Granby and North Granby, East Granby, Suffield, Simsbury and adjoining towns in the Farmington Valley and north-central Connecticut.

Route 10 Tire’s customers receive new state-of-the-art tires and tire changing equipment installed by an experienced staff that works hard to make sure every customer is satisfied and are in and out quickly. Quality tires such as Michelin, BF Goodrich, Uniroyal, Cooper, Continental and General are in stock or can be ordered including passenger, all-terrain, all season, performance, truck and SUV. Some of the other services provided include four-wheel computerized alignments and spin balancing.

Fecteau is proud of the service, support and satisfaction that he provides to his customers. The staff at Route 10 Tires works hard to give customers the best service possible, great parts and accessories. Part of the service that makes Route 10 Tire different from many others is that customers speak to Fecteau when scheduling service. “I’m here every day to make sure you’re happy,” Fecteau said. 

Fecteau grew up on a farm in Granby, so he always had dirt bikes and motorized things to drive. This sparked his first interest in cars, which became a lifelong thing for him. Since Fecteau wanted to work for himself rather than for somebody else, he also had a lifelong dream to own his own shop.

In 1989, after Fecteau graduated from automotive technical school, he began working at Tire and Wheels, which was located at 563 Salmon Brook Street. In 1999, the owner of Tires and Wheels moved the company to a different location and Fecteau took the opportunity to create his own business located in that same spot—where Tires and Wheels’ customers could easily find it.

His favorite part about running Route 10 Tire? “Getting to know my customers over the years,” said Fecteau and “the smile from someone who is a satisfied customer.” 

He also wanted to add: “I’d like to say a special thank you to Jason and Sara from Small Town Septic for all their help and hard work to make this happen,” Fecteau said.

Route 10 Tire is open from 8 a.m. to 5 p.m., Monday through Friday, from 7:30 a.m. to 12 p.m. on Saturdays and closed on Sundays. Call Fecteau to arrange for new tires, installation and service at 860-884-8719 or go to He’ll get back to you as soon as possible. Appointments can be made online and walk-ins are also welcomed.